Recently Supre Tan, the skin care company from Dallas, Tx that created the Hempz skin care line and Snooki tanning lotions has acquired another well known company, Performance Brands, based in Florida who is known primarily for Pro Tan, Fiesta Sun, Playboy Sun, Vineyard Grapes and some others to form a new identity called Sun Evolutions.
The new formation will offer Supre Tan, Pro Tan, Fiesta Sun, Vineyard Grapes, and Beauty with Light, and will distribute Hempz and Playboy Tanning sunless and body care products will now be under this new identity with new websites and promotions.
This latest announcement comes in the wake of last month’s press release announcing Supre Tan’s parent company, Product Innovations Research LLC, had acquired the brands Pro Tan, Fiesta Sun, Bask, Vineyard Collection Grapes, and Beauty with Light from Performance Brands Inc.
“We believe creating a new corporate identity was an important next step in leveraging the strengths and marketability of all of our collective brands. It is our goal with this name change that our customers will be able to easily identify Sun Evolutions as the home to all of their favorite brands,” said Bruce West, founder of Supre Tan.”
This is an exciting change that will surely result in amazing new products both for tanning and beauty markets.